Marketing that respects the motorcycle industry
Most motorcycle businesses already do email marketing. The problem is that the system behind those emails rarely works the way the business needs it to.
The biggest issue we see is relevance. Sending the same email to everyone saves time and feels safe, but think about it: when ADV, sport, cruiser, touring, and new riders all get the same treatment, relevance drops, then interest.
This compounds as some brands only send when they have time. Gmail notices the inconsistency and emails risk landing in spam, hurting engagement and wasting the effort it took to build them.
Automations exist, but they’re built using outdated "viral" templates instead of rider behavior, seasonality, or buying intent. Welcome flows stop short, or don't exist. Post-purchase and abandon-cart emails don’t lead anywhere. Repeat revenue leans too heavily on launches or rabid discounting.
Motorcycle businesses need a system that sends the right messages to the right riders at the right time. When that happens, email alone can drive 30% to 50% of revenue, without generic marketing BS.
Across the motorcycle ecommerce industry, repeat revenue should be significantly higher. Riders already know the brand. They already trust it. When the email system respects what riders actually care about, that trust becomes loyalty.
That's exactly what our Rider Loyalty System is built for.
